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Services Marketing Management: A Strategic Perspective Services Marketing Management: A Strategic Perspective by Hans Kasper,Piet van Helsdingen,Mark Gabbott

Services Marketing Management: A Strategic Perspective

by Hans Kasper,Piet van Helsdingen,Mark Gabbott


ISBN 13: 9780470091166

Format: Paperback (572 pages)
Publisher: John Wiley & Sons
Published: 13 Apr 2006

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Consumers & Services Consumers & Services by Mark Gabbott

Consumers & Services

by Mark Gabbott


ISBN 13: 9780471962694

Format: Paperback (284 pages)
Publisher: John Wiley & Sons
Published: 19 May 1998

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Service Industries Marketing: New Approaches (A Special Issue of The Service Industries Journal) Service Industries Marketing: New Approaches (A Special Issue of "The Service Industries Journal") by Mark Gabbott,Gillian Hogg

Service Industries Marketing: New Approaches (A Special Issue of "The Service Industries Journal")

by Mark Gabbott,Gillian Hogg


ISBN 13: 9780714644394

Format: Illustrated (184 pages)
Publisher: Routledge
Published: 01 Aug 1998

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